Learn the 11 habits of highly effective inbound marketing agencies should have before you hire them. Click Here…
The name you include in the “From” field of your email can have a huge impact on your overall open rates. SugarBush conducted a number of A/B tests on our own emails, and we have found that sending our emails from an actual person increases both the open and clickthrough rates for our email marketing efforts.
The Radicati Group reported that 1.9 billion non-spam emails are sent everyday. To break through this noise, you must develop a compelling email subject line that inspires your audience to click on and read your email. Remember, if you don’t capture your target’s attention in the subject line, they are never going to see any of the other parts of your five-star email strategy. Here are a few guidelines to ensure your subject lines entice your readers to click.
According to our Science of Email research, personalized emails improve clickthrough rates by 14%. This is an easy win! Simply include a person’s first name in your email greeting to net a double-digit boost in email clickthroughs.
Before you decide to go ahead and do a website redesign, you’d be smart to hire a marketing consultant to give your website a checkup. By performing a website audit, you’ll glean invaluable information on how well your current website is optimized, steps you’ll need to take in the new version to better achieve the goals you’ve already set or intend to set and – most importantly – learn what it will take to increase valuable traffic and site performance.
Marketing consultants make a lot of their earnings redesigning their clients’ websites. In fact, according to a Hubspot 2013 Website Redesign Report, most companies perform a website redesign every six months to two years. That’s a lot of time and money spent – and it’s not always with good reason. Here are some of the worst reasons marketing consultants conjure up to redesign a website.
There are many ways a website redesign can go wrong – and usually the design pros will point to things like slow page loads or too little content before the jump. Marketing consultants, however, have other considerable snafus to avoid. Here are the biggest offenders.
Do you know which of your marketing channels are bringing in the most customers? Are you leveraging them in the best possible manner? Marketing Consultant and SugarBush President Mark Parent helps you figure things out in this helpful Q&A.
When the time comes to redesign a website – and as marketing consultants will often tell you, that time usually comes around once every one and a half to two years – there are so many tools available at our disposal. So many bells. So many whistles. So many ways to make a good website go bad.
Marketing analytics can improve all of your inbound marketing solutions’ performance. With closed-loop marketing data, you can track a lead from the moment of first visit and conversion on your website or landing page until the moment that lead becomes an actual customer. With this information, you can look back to see how your landing page is effective (or isn’t) at generating customers at an optimal (low) cost.
There is nothing worse than dedicating hours of creativity – and, what you thought was proper editing – to a cleverly crafted email, only to send it to everyone on your entire contact list and THEN find something glaringly wrong with it.
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